lq77 Privacy Policy
At lq77, your privacy is a fundamental right, not an afterthought. This Privacy Policy explains exactly what personal data we collect from players in Bangladesh, why we collect it, how it is used and protected, and the rights you have over your own information. We are committed to full transparency in our data practices.
Privacy at a Glance
Our Core Privacy Commitments
Data Minimisation
lq77 collects only the personal data that is strictly necessary to provide our services, process payments, verify your identity, and comply with applicable obligations. We do not collect data speculatively or for purposes unrelated to the Platform.
SSL Encryption
All data transmitted between your device and the lq77 Platform is protected by industry-standard TLS/SSL encryption. This ensures that your personal and financial information cannot be intercepted or read by unauthorised parties during transmission.
Your Rights, Respected
You have the right to access, correct, export, or request deletion of your personal data at any time. lq77 provides clear channels through which players can exercise these rights without unnecessary barriers or delays.
No Unauthorised Selling
lq77 does not sell, rent, or trade your personal data to third-party advertisers or data brokers. Data shared with our partners is limited strictly to what is required for the delivery of our Platform services.
Marketing Choice
You are in control of your marketing preferences. Promotional communications from lq77 are opt-in and you may unsubscribe at any time by contacting our support team or using the unsubscribe mechanism in any marketing email.
Defined Retention Periods
lq77 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or to meet our legal and regulatory obligations. We do not retain data indefinitely without justification.
Section 1
Data We Collect
When you register an account on lq77, use our Platform, or contact our support team, we collect personal data that falls into the following categories. This list is comprehensive and we do not collect personal data outside of these defined categories without first notifying you.
Identity Data: Your full legal name, date of birth, gender (where provided), and national identity information including your National Identity Card (NID) number or passport number as submitted during the Know Your Customer (KYC) verification process. This data is collected to verify that you are who you say you are, that you meet the minimum age requirement of 18 years, and to prevent fraud and identity theft on the Platform.
Contact Data: Your email address, mobile phone number, and residential address (including city, district, and postal code within Bangladesh). We use this data to communicate with you about your account, process transactions, send account security alerts, and where you have opted in, deliver promotional content about lq77 offers and events.
Financial Data: Details of your deposit and withdrawal transactions on the Platform, including the payment methods used (such as bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, Visa, or Mastercard), transaction amounts in BDT (৳), transaction timestamps, and transaction reference identifiers. We do not store full payment card numbers or mobile banking PINs on our servers.
Gameplay & Betting Data: Records of all games played, bets placed, wagers settled, bonuses claimed, and outcomes on the Platform. This data is used to administer your account, resolve disputes, identify problem gambling behaviours, and fulfil our responsible gaming obligations.
Technical Data: Your IP address, device type and model, operating system, browser type and version, session duration, pages visited within the Platform, click-stream data, and referral source. This data is collected automatically when you access the Platform and is used for security monitoring, fraud detection, and Platform performance optimisation.
Communications Data: Records of your interactions with lq77 customer support via live chat and email, including the content of those communications. We retain these records for quality assurance, training, and dispute resolution purposes.
Data Categories Summary
| Category | Examples |
|---|---|
| Identity | Name, DOB, NID, passport |
| Contact | Email, phone, address |
| Financial | Transactions, payment methods |
| Gameplay | Bets, game history, bonuses |
| Technical | IP, device, browser, session |
| Communications | Support chat, email logs |
lq77 does not collect or process any special category data (such as health data, racial or ethnic origin, political opinions, or biometric data) unless explicitly required by law and with your prior consent.
Section 2
How We Use Your Data
lq77 processes your personal data only for specific, legitimate purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The following table sets out the primary purposes for which we process each category of personal data and the legal basis upon which we rely for that processing.
- Account Registration and Management: We use your identity and contact data to create and maintain your lq77 account, verify your identity, administer your account balance, and communicate essential account information such as deposit confirmations, withdrawal notifications, and security alerts.
- KYC and Age Verification: We process your identity data to verify that you are at least 18 years of age and that you are the person you claim to be. This is a legal and regulatory obligation and a core responsible gaming requirement. Without this processing, we cannot permit withdrawal of funds from your account.
- Payment Processing: We use your financial data to process deposits and withdrawals via your chosen Bangladeshi payment method (bKash, Nagad, Rocket, Upay, or bank transfer). This processing is necessary for the performance of our contract with you as a registered player.
- Fraud Prevention and Security: We analyse technical data, financial data, and gameplay data to detect and prevent fraud, money laundering, account takeover, collusion, and other forms of abuse. This processing is in our legitimate interest and is required by applicable anti-money laundering obligations.
- Responsible Gaming: We monitor gameplay and betting data to identify patterns that may indicate problem gambling behaviour. Where such patterns are identified, we may proactively contact you or apply account restrictions in line with our Responsible Gaming Policy. This processing is a legal and ethical obligation we take seriously.
- Customer Support: We use your contact data and communications data to respond to your enquiries, resolve disputes, and improve the quality of our support services.
- Marketing Communications: Where you have provided consent, we may use your contact data to send you promotional communications about lq77 bonuses, new game releases, seasonal promotions (such as BPL, Eid, and Pohela Boishakh offers), and platform updates. You may withdraw your consent at any time.
- Platform Improvement: We use aggregated and anonymised technical and gameplay data to analyse how players use the Platform, improve the user experience, and develop new features and game offerings.
- Legal Compliance: We may process any category of your personal data where required to comply with a legal obligation, respond to a lawful request from a regulatory authority, or establish, exercise, or defend legal claims.
Automated Decision-Making: lq77 may use automated systems to flag accounts for fraud review or responsible gaming intervention. Where an automated decision has a significant impact on your account (such as a withdrawal hold or account restriction), you have the right to request human review of that decision by contacting our support team.
Section 3
Data Sharing & Third Parties
lq77 does not sell, rent, or trade your personal data to any third party for commercial gain. We share your data only in the limited circumstances described below, and only to the extent necessary for the stated purpose.
Game Technology Providers: To deliver our casino games and sports betting markets, lq77 integrates with third-party game studios and technology providers including Pragmatic Play, Evolution Gaming, Spribe, NetEnt, Microgaming, and Ezugi. These providers may receive limited technical data (such as session tokens and game results) necessary to operate the games. They are contractually obligated to process this data securely and only for the purpose of delivering their services to lq77.
Payment Service Providers: To process your deposits and withdrawals, we share the necessary financial and identity data with your chosen payment provider (bKash, Nagad, Rocket, Upay, or your bank). Each payment provider operates under its own privacy policy and data protection obligations. lq77 is not responsible for how payment providers manage data once it has been transmitted to them in the course of processing a transaction.
Identity Verification Services: lq77 may use third-party KYC and identity verification service providers to assist with the verification of player identity documents. These providers act as data processors on our behalf and are bound by strict data processing agreements that limit their use of your data to the verification purpose only.
Analytics Providers: lq77 uses privacy-conscious analytics tools to understand Platform usage patterns. Analytics providers receive only anonymised or aggregated data and do not receive personally identifiable information.
Legal and Regulatory Authorities: lq77 may disclose your personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by law, court order, or other legally binding instrument. We will, where permitted, notify you of such disclosures.
Business Transfers: In the event of a merger, acquisition, or sale of all or part of lq77's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified in advance of any such transfer and of any change to the terms under which your data is processed.
Who We Share With
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Game ProvidersPragmatic Play, Evolution, Spribe, NetEnt, Microgaming, Ezugi
-
Payment ProvidersbKash, Nagad, Rocket, Upay, Bangladeshi banks, Visa, Mastercard
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KYC VerifiersThird-party identity verification processors (data processor agreements in place)
-
Legal AuthoritiesOnly when required by law or court order
lq77 never sells your personal data to advertisers, data brokers, or any commercial third party.
Section 4
Cookies & Tracking Technologies
lq77 uses cookies and similar tracking technologies (such as pixel tags and local storage) to operate the Platform, keep you securely logged in, remember your preferences, and gather anonymised analytics data about how the Platform is used. This section explains the types of cookies we use and your options regarding them.
Strictly Necessary Cookies: These cookies are essential for the Platform to function correctly. They enable core functionality such as secure login sessions, account authentication tokens, and in-game state management. Without these cookies, the Platform cannot operate properly. These cookies cannot be disabled.
Functional Cookies: These cookies remember your preferences and settings, such as your preferred language (English), notification preferences, and last-visited game category. They improve your experience by personalising how the Platform behaves for you across sessions.
Analytics Cookies: We use privacy-conscious analytics cookies to understand aggregated usage patterns on the Platform, such as which games are most popular, how long players spend in various sections, and where users tend to exit. This data is anonymised and used solely to improve the Platform experience. Individual player behaviour is not shared with analytics providers in identifiable form.
Security Cookies: These cookies help lq77 detect and prevent fraud, account takeover attempts, and abnormal usage patterns. They form a part of our overall security infrastructure and are necessary for the safety of all players on the Platform.
Cookie Types at a Glance
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Login sessions, security tokens, game state | No |
| Functional | Language preferences, UI settings | Yes |
| Analytics | Anonymised Platform usage patterns | Yes |
| Security | Fraud detection, anomaly monitoring | No |
You can manage functional and analytics cookies through your browser settings. Most modern browsers allow you to view, delete, and block cookies from specific websites. Please note that disabling functional cookies may affect your experience on the Platform (for example, your preferences may not be saved between sessions). For detailed guidance on managing cookies in your browser, consult your browser's help documentation.
Section 5
Data Security
lq77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. While no online platform can guarantee absolute security, we invest significantly in maintaining industry-standard security controls across our infrastructure.
Encryption in Transit: All data exchanged between your browser or app and the lq77 servers is encrypted using TLS 1.2 or higher. This means that even if your network connection were intercepted, your data could not be read by an unauthorised party.
Encryption at Rest: Sensitive personal data stored in our databases (including identity documents submitted for KYC and financial transaction records) is encrypted at rest using AES-256 encryption. This protects your data in the event of an unauthorised access attempt at the infrastructure level.
Access Controls: Access to personal data within lq77's internal systems is strictly limited to personnel who require it to perform their job functions. Access is granted on a least-privilege basis and is subject to multi-factor authentication. All internal access is logged and audited.
Password Security: Player account passwords are never stored in plain text. We use a strong one-way cryptographic hashing algorithm with salting to store password credentials, ensuring that even in the unlikely event of a data breach, your plain-text password cannot be recovered from our stored data.
Security Monitoring: lq77 operates continuous security monitoring across its Platform infrastructure. Our security systems are designed to detect and alert on unusual access patterns, login anomalies, and potential data exfiltration attempts in real time.
Data Breach Response: In the event of a confirmed personal data breach that is likely to result in a risk to your rights or freedoms, lq77 will notify affected players without undue delay and will take immediate steps to contain and remediate the breach. We maintain a documented incident response plan for this purpose.
Security Measures
- TLS 1.2+ encryption in transit
- AES-256 encryption at rest
- Multi-factor authentication (staff)
- Least-privilege access controls
- Password hashing with salting
- 24/7 security monitoring
- Documented breach response plan
- Periodic security reviews
lq77 will never ask you for your account password via email, SMS, or live chat. If you receive such a request, treat it as fraudulent and contact us immediately at [email protected].
Section 6
Data Retention
lq77 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The following retention periods apply to the main categories of personal data we hold.
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | Legal / AML obligation |
| KYC Documents | 5 years from account closure | Regulatory requirement |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping law |
| Gameplay & Betting Records | Duration of account + 3 years | Dispute resolution / responsible gaming |
| Support Communications | 3 years from last interaction | Quality assurance / dispute resolution |
| Marketing Preferences | Until consent is withdrawn | Consent-based processing |
| Technical / Log Data | 12 months from collection | Security monitoring / fraud detection |
When personal data is no longer required for any of the purposes listed above, lq77 will securely delete or anonymise it. Where anonymisation is used (for example, to retain aggregated analytics data), the resulting data will no longer be considered personal data and will not be subject to this Privacy Policy.
Please note that even if you request the deletion of your account, certain categories of personal data (particularly financial transaction records and KYC documentation) must be retained for the legally mandated periods set out in the table above, regardless of your deletion request. We will inform you of any such limitations when processing a data deletion request.
Section 7
Your Privacy Rights
As a player on the lq77 Platform, you have the following rights with respect to your personal data. You may exercise any of these rights at any time by contacting our support team via live chat or by emailing [email protected] from the email address registered to your account. We will respond to all valid requests within a reasonable timeframe and in no case later than 30 days from receipt of your request.
Right of Access: You have the right to request a copy of the personal data lq77 holds about you, together with information about how it is used, the categories of recipients with whom it is shared, and the retention periods applied to it. This is commonly referred to as a Subject Access Request (SAR).
Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. You may update some basic account information directly within your account settings. For KYC-related corrections, please contact our support team.
Right to Erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent (for consent-based processing), or where you object to processing and there are no overriding legitimate grounds. Please note that this right is subject to our legal retention obligations — we cannot delete data that we are required to retain by law.
Right to Restriction: You have the right to request that lq77 restrict processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while an objection to processing is being assessed.
Right to Object: You have the right to object to lq77 processing your personal data on the basis of our legitimate interests. Where such an objection is raised, lq77 will cease processing unless we can demonstrate compelling legitimate grounds that override your interests or unless the processing is necessary for the establishment, exercise, or defence of legal claims.
Right to Withdraw Consent: Where lq77 processes your personal data on the basis of your consent (for example, for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Right to Data Portability: Where processing is based on your consent or the performance of a contract, and is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format, and to request that it be transmitted directly to another data controller where technically feasible.
Your Rights Summary
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AccessRequest a copy of your personal data
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RectificationCorrect inaccurate or incomplete data
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ErasureRequest deletion (subject to legal retention)
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RestrictionLimit how your data is processed
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ObjectObject to processing based on legitimate interests
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PortabilityReceive your data in a portable format
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Withdraw ConsentOpt out of consent-based processing at any time
To exercise any right, contact us via live chat or email us at . We respond within 30 days.
Section 8
Policy Updates & Contact
lq77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we provide. When we make material changes to this Policy, we will notify you by posting a prominent notice on the Platform and, where appropriate, by sending a notification to your registered email address. The updated Policy will take effect on the date indicated at the top of the document.
We encourage you to review this Privacy Policy periodically to stay informed about how lq77 is protecting your personal data. Your continued use of the Platform following any update to this Policy constitutes your acknowledgement of the revised terms. If you do not agree with any changes to this Policy, you should cease using the Platform and contact us to request closure of your account.
This Privacy Policy was last reviewed and updated on 1 January 2026. It supersedes all previous versions of the lq77 Privacy Policy.
Privacy enquiries: If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have concerns about how lq77 handles your personal data, please contact our Data Protection team. Email: — available 24/7 via live chat, or during operating hours 09:00–22:00 BST (UTC+6).
lq77 is committed to resolving all privacy-related complaints promptly and fairly. If you are not satisfied with our response to your complaint, you may have the right to escalate the matter to an appropriate supervisory authority in your jurisdiction.
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